POSHMARK
Yeah This Is A Thing

SOCIAL MEDIA
OUT-OF-HOME
EXPERIENTIAL

OBJECTIVE To create a campaign for Poshmark that showcases fashion trends.

INSIGHT Fashion trends come and go but people love to stay up on the trends and find these pieces at an affordable price.

STRATEGY Poshmark is known for selling designer and name brand clothing at a lower price than retail. Poshmark wants to create a campaign that showcases their affordable price range while also celebrating all of the treasure and unique trends you can find on the app.

SOCIAL MEDIA

OUT-OF-HOME
Poster and Magazine Ads

POSHMARK FASHION SHOW
Poshmark would join other brands at New York Fashion Week and put on their own runway show featuring their
range of unique and affordable fashion trends. Fashion Show guests will have the opportunity to vote for what
they think are the Top 10 trends that will be showcased special in the museum the following days after.

POSHMARK MUSEUM
Would take place the day after the fashion show and go until the end of New York Fashion Week.
There will be a special room for the Top 10 picked items to be showcased seperately. Each item will have
an interactive touch screen which will allow attendees to vote like or dislike to each of the fashion trends.

ADVERTISING FOR THE FASHION SHOW & MUSEUM
Out-Of-Home Subway Ads and Instagram Posts